MFG Social Media Lab
The social web (social networks and social media) is transforming the way businesses, institutions and policymakers communicate. The MFG Social Media Lab is a response to this need for change. It focuses on issues concerning the best and most effective ways to use and communicate via social media in Baden-Württemberg.
Various activities are undertaken to explore these issues in collaboration with external partners, e.g. studies, dissertations, events and surveys. Study areas include new social media applications and the associated changes in communication. The findings are examined and evaluated, and the resulting knowledge shared with companies and institutions in the region via consultancy, seminars, toolkits, etc.
Our services
The MFG Social Media Lab is designed as a public “laboratory” for businesses, organisations, politics, science and students. MFG therefore invites all interested parties to contact the Social Media Lab with the topics that concern them. MFG will consider how the Lab can play a supporting role or whether the topic is suitable for examination in the Lab itself.
MFG specifically offers:
- an online platform, in particular the new Java-based platform innovation.mfg.de, to test new applications,
- a large network and many cooperation partners, and
- a range of effective communications channels for generating public interest.
