Smartphone sales increases rapidly in Germany

12.01.2012 | Sales rise up to 31 percent. 11.8 million units sold in 2011
Graphic on Smartphones sales increase smartphone sales increases rapidly (image: EITO, IDATE)

11.8 million smartphones were sold in Germany during 2011. This represents an increase of 31% compared to 2010, reports the high-tech association BITKOM  based on current data from the European Information Technology Observatory (EITO).

"The smartphone sales have exceeded by far our already optimistic forecasts again",  said BITKOM chief executive Dr Bernhard Rohleder. Originally the association forecasted the sales of 10 million units in 2011. On the other hand, the sales of conventional mobile phones also went up 19 percent, reaching the 15.6 million units sold. This data reveals that 43 percent of all mobile phones sold in Germany are smartphones. The revenue share is two-thirds higher than the past year, because those devices are more expensive than regular handsets.  In the year 2011, the revenue on mobile phones was around € 4.1 billion, 13 percent higher than 2010.

Smartphones are high-quality mobile phones, which are typically controlled via a touch-sensitive screen. The breakthrough for this market segment has brought by the iPhone from Apple, which was presented 5 years ago to the public by Apple CEO Steve Jobs.

Source: Bundesverband Informationswirtschaft, Telekommunikation und neue Medien e.V. (BITKOM)

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