SWR3 is again the most listened radio program in Germany
21.03.2012 | SWR broadcasts the most successful radio programs
There is not other radio that reached in Baden-Wuerttemberg and Rhineland-Palatinate as many listeners as the Southwest Radio (SWR). The actual figures from the "Media Analysis Radio 2012 I" (MA) have just been released.
According to "Media Analysis Radio 2012 I" daily 6.53 million people (listeners yesterday, Monday to Friday) listen in Baden-Wuerttemberg and Rhineland-Palatinate a SWR program. Nationwide, about 8 million people listen to a radio wave of the SWR.
"The fleet of the SWR radio is sailing purposefully and successfully despite rough seas. That happens for good reason: The SWR is part of people’s life. The people of Baden-Württemberg and Rhineland-Palatinate know exactly what they can count on at their SWR program, from culture to pop, into regional contents, and for all age and target groups. To achieve that, we avoid expensive duplication of efforts in the transmission and invest in our information literacy. Whoever and wherever listens in the southwest a SWR Program can learns more than ever what is happening around him", said SWR director Peter Boudgoust.
1.41 million People listen to SWR1 Baden-Wuerttemberg according to the latest nationwide MA. In the Land of Baden-Württemberg SWR1 reaches 1.3 million listeners.
SWR1 Rheinland-Pfalz is on the radios of 690 000 people throughout Germany. In the country itself 450 000 listen to SWR1 Rheinland-Pfalz, which means 60,000 more than in the past MA.
SWR2 achieved in Germany 280 000 listeners. In Baden-Wuerttemberg and Rhineland-Palatinate 260,000 people listen to the culture channel.
SWR3 remains the most listened program in Germany. Nationwide, there are 4.11 million people listening to it. In Baden-Wuerttemberg and Rhineland-Palatinate 3.16 million receive the pop-wave of the SWR.
SWR4 Baden-Württemberg is again the most listened regional program in Baden-Wuerttemberg. There are now 1.39 million people in the region listening to it. In all Germany, there are 1.5 million people listening to the regional radio program.
SWR4 Rheinland-Pfalz Germany reached 820 000 listeners, which means an increase of 120,000, once compared with last MA numbers. In Rhineland-Palatinate 630,000 people listen to the regional program, making it the most listened regional program in Rhineland-Palatinate.
DASDING / UnserDing reached 430,000 people nationwide. In Baden-Wuerttemberg and Rhineland-Palatinate is DASDING been listened to by 300,000 people, despite the signal is not reaching all the areas. That means 20,000 more than in the past MA.