Kindermedienland Baden-Württemberg

Kindermedienland Baden-Württemberg is an initiative for strengthening IT- and media literacy of children, teenagers, parents and other persons in charge of education all over Baden-Württemberg. State-wide the project aims to concentrate, bundle, connect - and if necessary also to build up - initiatives, projects and protagonists dealing with the development of media skills of children and teenagers on one platform.

Project name Kindermedienland Baden-Württemberg
Duration Since 01.01.2010
Client Ministry of State Baden-Württemberg
  • Landesmedienzentrum (LMZ)
  • Südwestrundfunk (SWR)
  • Landesanstalt für Kommunikation (LfK)
Project aim A state-wide initiative that strengthens the media literacy of persons in charge and therefore as well those of children and teenagers is the basis of having a well-educated and future-oriented young generation in Baden-Württemberg. The Internet platform allows parents and teachers to educate themselves through well sorted information and overview presentations of different topics of media literacy. As a result children and teenagers benefit of informed and interested persons in charge and the high-quality education they can give.
MFG's part MFG Baden-Württemberg is one of the project partners and responsible for developing and operating the platform that is the main part of the initiative.  MFG is also responsible for organising and running the Kindermedienland school competition, that encourages students to create competition entries by using modern media that deals with developing their own media literacy.
Contact Robert Gehring
Head of Project Team Media Literacy/Online
Phone: +49 711 90715-322