Route 2.0

The project Route 2.0 aims to promote the use of web 2.0 tools in the tourism sector. Social Media offers especially companies from the tourism sector a large range of opportunities to spread information and to make clients from all over the world aware about their touristic specifications. Route 2.0 is going to develop a training programme for SMEs working in the tourism sector to strengthen their knowledge in the use of web 2.0 for marketing and communication issues.  The training programme is based on a regional needs analysis carried out in Winter 2011/2012 in the four partner regions (Extremadura (ES), Baden-Württemberg (D), Cyprus, Friesland (NL)) to identify the concrete needs, trends and barriers in the use of web 2.0 in the tourism sector.

Parallel to offering a training programme a collaborative online platform will be developed which SMEs from the tourism sector can use to deepen their knowledge in the use of social media for marketing and communication purposes.

Route 2.0 is funded by the European Commission within the framework of the Lifelong Learning Programme.

Project name Route 2.0
Duration 01.10.2011 – 30.09.2013
Clients National Agency Spain for the Lifelong Learning Programme
  • Cámara Oficial de Comercio e Industria de Badajoz (ES) – Project Lead
  • Fundación para el Desarrollo de la Ciencia y Tecnología (FUNDECYT) (ES)
  • First Elements Euroconsultants Ltd(CY)
  • Stichting Business Development Friesland (BDF) (NL)
  • MFG Baden-Württemberg (D)
Project aim
  • Strengthening the use of web 2.0 in the tourism sector in Europe by offering trainings to SMEs
  • Strengthening the innovation capability of companies within the tourism sector by developing up to date web 2.0 communication strategies
  • Transferring already existing training material on the use of social media to the tourism branch such as the ones developed within the SVEA project (see
MFG's part As project partner, MFG is responsible to carry out the regional needs analysis in Baden-Württemberg. Moreover, MFG will ensure the transfer of the SVEA training modules to Route 2.0 and will besides be responsible for the implementation of the training programme as well as the collaborative online platform within Baden-Württemberg by offering targeted trainings to SMEs from the tourism sector.
Contact Petra Newrly
Head of Project Team Competence Field E-Learning / Social Media
Phone: +49 711 90715-357
 This project has been funded with support from the European Commission. This website reflects the views only of the author, and the European Commission cannot be held responsible for any use which may be made of the information contained therein.